NBA superstars, signature shoes, and why they’re just as flawed as the rest of us

In the hearts and minds of Lakers Nation, one hero stands heads and shoulders above the rest. The biggest star in a high-profile media center, Kobe Bryant is one of the most marketable athletes in the world. As such, Bryant is part of an exclusive crew that gets something more than 30-second TV spots and NBA Finals Most Valuable Player Awards: their very own signature shoes.

Kobe would tell you that he’s the incarnation of a fierce, competitive nature; an unstoppable will to win; and hours upon hours of dedication to perfecting his craft. Nike, on the other hand, would have you believe that he is the product of, well, their product.

Nike – a mega-merchant in the twenty-some-billion dollar athletic footwear industry – is not just selling uppers, soles, or style. They’re in the business of publicly selling basketball trade secrets and promises of greatness.

While the marketing is highly effective, it’s essentially snake oil. The trade secrets are null. The promises are empty.

Cool guys don't look at explosions

There is one aspect of the game that is more undervalued than selfless playmakers and supporting casts: proper running technique. Without it, injury is a virtual certainty. Running is a skill, an art that has been lost in both professional and amateur athletics alike. The negative consequences of that popular naiveté have been inescapable and debilitating.

The latest ad for Bryant’s better-than-ever signature shoe explicitly states, “These Kobe VIs will make you a beast.” No instructions necessary, no assembly required. Just lace up and transform yourself from the last pick to the go-to scorer. The irony of course is that Nike’s latest and greatest weapon – inspired by one of the world’s biggest and baddest snakes – is actually causing the user to absorb the greatest damage.

So while the Black Mamba is hyped as a performance-based shoe and a near-perfect fusion of science, technology, and art, it is in fact as flawed as Nike’s first design. And as dangerous as its namesake.

Where did it all go so horribly right for Nike? Well, it was way back in 1966 when Nike co-founder William Jay “Bill” Bowerman armed himself with his wife’s waffle iron and strips of rubber in hopes of inventing a new running shoe – one designed to create a “heel-to-toe” stride that he was convinced was “the least tiring over long distances.”

Unfortunately, for humanity’s sake, he succeeded.

“His experiments left Bowerman with a debilitating nerve condition, but also the most cushioned running shoe ever created,” writes Christopher McDougall, author of the national best-seller Born to Run. “In a stroke of dark irony, Bowerman named it the Cortez—after the conquistador who plundered the New World for gold and unleashed a horrific smallpox epidemic. Bowerman’s deftest move was advocating a new style of running that was only possible in his new style of shoe. The Cortez allowed people to run in a way no human safely could before: by landing on their bony heels.”

Chronic knee problems have plagued Bryant's 15-year career

Bowerman created a cancerous shoe that ultimately metastasized into a movement. The movement then launched a running-induced injury epidemic. Pay attention, ballers! When you’re not shooting jumpers, taking charges, or grabbing rebounds, you’re running … or doing something that looks like it.

But everyone everywhere runs on their heels! True. But most everyone is also doing it wrong.

“Everyone thinks they know how to run, but it’s really as nuanced as any other activity,” says Eric Orton, former Director of Fitness and the University of Colorado Health Sciences Center and certified Functional Training Specialist. “Ask most people and they’ll say, ‘People just run the way they run.’ That’s ridiculous. Does everyone just swim the way they swim?”

Orton’s sentiment on the importance of proper technique is mirrored by Dr. Nicholas Romanov: A two-time Olympic Coach, author, educator and a sport scientist with over 30 years of experience and hands on work with athletes of all levels and non-athletes.

“Think about it. If you can’t hit a tennis ball over the net, there is no sense of playing a match,” says Romanov. “If you can’t drive a golf ball past the end of the tee, why tee up for 18? And if you can’t run in a relaxed, injury-free manner, why toe the line at a local 10k or triathlon?”

Dr. Romanov specializes in sport biomechanics; kinesiology; sport training theory and physical education; training program development from elite to amateur athletes; exercise physiology; and injury diagnosis, prevention and exercise rehabilitation. In short, he is a guy who knows exactly what he’s talking about when it comes to running – a fundamental action in many sports, basketball obviously included.

“It is just generally accepted that injuries like stress fractures, sore knees, tweaked ankles, strained Achilles’ tendons, lower back pain and plantar fasciitis are part of the total running experience,” explains Dr. Romanov. “Interestingly, this situation doesn’t seem to have changed since the beginning of the running boom in 1970 up until the present time, despite vast resources devoted to improved running shoe design and the evolution of theoretically smarter training regimes.”[1]

Dr. Irene Davis, director of the Running Injury Clinic at the University of Delaware, adds: “We’ve seen tremendous innovations in motion control and cushioning. And yet the remedies don’t seem to defeat the ailments.”

Just take a quick look around the league today; it is full of players who hammer their heels into the hardwood. Here is a much-abridged list of broken-down NBA bodies:

Andre Iguodala: Missed a handful of games this year due to a strained Achilles’ tendon.

Brandon Roy: Surgery free, but only because his knees no longer have any cartilage.

Drew Gooden: Decided to go under the knife after being sidelined by plantar fasciitis.

Dwyane Wade: Chronically sore, creaky knees and bad ankles.

John Wall: Ongoing bout with patellar tendinitis.

Kobe Bryant: Do four knee surgeries and slashed practice minutes ring any bells?

Mehmet Okur: Still suffering from chronic disc problems in his lower back.

Žydrunas Ilgauskas: Plagued by foot injuries that almost ended his basketball career.

Notice that the players listed above are all victims of non-contact injuries.

Perhaps Leonardo da Vinci – the archetypal Renaissance man, with his expertise in engineering, science, and anatomy – really hit the nail on the head when he said, “Simplicity is the ultimate sophistication.”

When it comes to athletic footwear, less is more. To go back to the Nike Zoom Kobe VI, it would be a better performance shoe without the TPU external heel, the modified glass shank plate, the Nike Zoom units, the Phylon-foam midsole, and the “revolutionary” memory foam sockliner that conforms to your foot. All those fancy fixings encourage heel-striking, which actually produces a braking effect. Heelstriking surrenders all natural shock absorption — every forced misstep intensifies the impact forces on your joints and ligaments as you fight both gravity and your forward momentum.

Studies conducted by The American Journal of Sports Medicine and Medicine & Science in Sports & Exercise both confirmed that wearers of expensive, top-of-the-line running shoes that are promoted as having additional features that protect (like more cushioning, motion control, and pronation correction) are injured significantly more frequently than runners wearing cheaper shoes.[2] Nike’s Black Mambas will run you $130, plus tax.

Guaranteed to make you run faster and jump higher! Right? Right?!

Those Nikes – no, most Nikes – are not only overrated, but they’re also overpriced. The British Journal of Sports Medicine revealed in 2008 that there are no peer-reviewed studies that demonstrate that running shoes will save you from injury. Not even one. Researcher Dr. Craig Richards challenged the athletic footwear industry to present an evidence-based claim that their shoe not only improves performance, but also reduces the risk of musculoskeletal injury. The industry response was uniform – deafening silence.

In reality, proper running technique is far more critical to peak performance over time and distance than the most “technologically advanced” shoe. If you want more train, less pain; or to get stronger as the game goes on, you don’t need a molded rubber energy boost for your feet. You need to propel yourself in space correctly, as evolution has dictated. Running the right way is more economical, even shown to reduce energy costs and heart rate almost immediately. Landing on your forefoot also reduces the impact on your knees by 50 percent, compared to heel-striking.

Running heel-to-toe is like trying to hammer in a nail with the claw end. Sure, it’s definitely possible. But you’ll experience varying degrees of success … you might even hurt yourself. Running with biomechanical efficiency – for example, moving with a slight forward lean; keeping your shoulders, hips, and ankles aligned; landing on your forefoot; and picking up your heels, instead of driving with your legs and arms – is like using the flat, weighted end to get the job done. Simple, smart, effective, intended.

Kobe Bryant told John Wall to “Buy Nikes,” when asked what advice he would give the rookie who was missing his eighth game of the season due to injury. Ironic, given that Kobe has some of the worst running form in the league and has compiled a laundry list of injuries wearing the shoe with the Swoosh.

John Wall is lightning-quick, but his running form is almost as terrible as Kobe’s. Wall is a guy who, according to some sources, might never be free of knee tendonitis … well not until he ditches those fat-heeled Reeboks, or is taught how to run without hurting himself. If he did those two things, he would see more court time. Even more impressive, he would run faster than he ever has in his life. Ever watched the world’s top sprinters run? Their heels never touch the track. In a basketball game, just about everyone’s heels slap the ground, with the occasional exception of LeBron James’ on a fast break.

Part of the problem is the shoes on the NBA players’ feet — more specifically, the command those lace-ups have on their strides. (But to be fair to the athletic footwear industry, they are not exactly the world’s most dangerous supervillains.) The other half of the story is the complete ignorance from training staffs, general managers, coaches, and owners across the globe. They are failing to prepare their athletes, their multimillion dollar assets, for the most timeless and fundamental aspect of sport: movement.

Kobe mid-stride, with a stinging heel strike

You can’t even begin to underestimate the human error in all of this. It is in our collective best interest, from the casual fan to the Association’s Director of Finance, to protect the players from themselves. And yet, NBA players are not counseled to do this better. Even worse, the very thought of using running technique to empower a player with greater on-court endurance and an extended career rarely – if ever – crosses the minds of the NBA’s brain trusts.

Starting on high school signing day, the world’s brightest basketball prospects are not only micromanaged, but indoctrinated with strength training regimens, diet plans, and volumes of strategy – the Xs and Os. Every game situation is scrutinized; every bead of sweat is analyzed.  If a player’s body is out of proportion, it gets reshaped. If a player’s understanding of defensive rotations is fuzzy, it gets sharpened. If a player’s jump shot is broken, it gets fixed. But never are players running techniques measured or adapted. A questionable running form is shamefully left untouched. A busted jumper won’t necessarily end an NBA career, but several torn knee ligaments and chronic foot pain will.

The tragedy is that while these injuries are much too predictable, they are entirely preventable. It’s ludicrous. It’s blind. It’s unacceptable.

Give our role players, our superstars, role models, and mentors the opportunity to live the hoop dream longer. Let Kobe Bryant and Kevin Garnett be the heroes we have made them out to be, for as long as possible. Let Gotham’s guardian, Amar’e Stoudemire, rattle rims and electrify the Garden for the next decade. We owe it to the Penny Hardaways, Yao Mings, and Bill Waltons. We owe it to our friends, our families, and our competition on the neighborhood court.

Otherwise avoidable injuries do not have to be basketball’s kryptonite. But unless there is a radical change, all parties will continue to foot the bill.

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[1] Romanov, Nicholas. Dr. Nicholas Romanov’s Pose Method of Running. Coral Gables, FL: PoseTech Corp., 2002. Print.

[2] McDougall, Christopher. Born to Run : A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen.New York: Alfred A. Knopf, 2009. Print.

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Having played basketball a number of years myself, I would agree that proper running technique does contribute to a longer lasting basketball career, but let's make no mistake at all, a nice durable, lightweight, adequately cushioned basketball shoe does not hurt either. Grant it, marketing a sneaker nowadays may require stretching the truth a little bit, like telling a consumer they can fly like Michael Jordan or Run like Bo Jackson. Most sneaker heads, to be honest, don't even play sports. True athelets already have a general idea of what type of shoe they need to maximize in there sport. In all honestly, shoe styling and colors are what sell shoes these days. After checking shoe after shoe I found also that shoe companies tend to innovate too much instead of sticking to what works. The best basketball shoe I've ever worn on the court were the Lebron II, Black Original. Comfortable, stylish and durable. Just and outstanding shoe. If you ask me a lesson from the 90's retro shoes give a great idea of what a shoe should be. Hard nose players that run all day with true athletic ability. Ask some of those players how a true athletic shoe should be made.

I saw a documentary on this a while ago. It is what it is... we as a species have grown so accustomed to walking with shoes, that we developed bad walking/running habits, especially landing heel-first. It's so weird, a player like Kobe has extremely good lateral movement, if you watch him play defense, he's always on the balls of his foot, which is how you should defend. But then as soon as they are asked to run full-sprint, they revert back to their learned way of running. In the documentary they showed a clip of a poor, shoeless kid in AFrica running, and it's true, their heels never touch the group, making them even faster than a person running WITH shoes. The sound of heels pounding the concrete on a fastbreak is a familiar sound to me because thats how EVERYONE ran growing up. I knew no other way to run. It's the same thing for these professional athletes. Why do the trainers not realize this?? Well, according to the documentary, many people are still skeptical about the "proper way to run" or even trying to learn how to walk shoeless. Can you imagine what NBA players and trainers would say if someone told them not to wear Nikes or run differently from how they've ran their entire lives? Takes time, and for all we know, this would probably hurt their short term performance, as I would imagine they would not become immediately faster from changing their running form. Most players would probably be resistent to the idea as well. It is also why there are some groups of people who absolutely refuse to wear shoes, unless it's the Nike freerunners, which actually encourage the user to land on the balls of their feet first.

Hi Charles, Thanks for your comment. The type of plants, shifts, and sliding that take place in basketball aren't that different than the movements necessary to run in a forest. I've run many miles in a national park site where I have had to jump over logs, boulder, jump down ledges several feet high, weave between obstacles, and even leap over gaps -- barefoot. To make a direct comparison, I have played basketball in shoes with cushioning and support, in shoes without it, and even without shoes at all. Ever since I improved the way I move, I haven't injured myself or felt any ill-effects of prolonged activity. No twisted ankles, no pulls, no soreness, and no pain. And hen I do go barefoot, I much prefer to run on a hard surface (like asphalt or cement) than on something softer (like grass or dirt). Humans are not fast. We're not strong. We can't jump high, either. But we are arguably history's most advanced endurance animal. Evolutionary biologist Dr. Dennis Bramble says, "There’s something really weird about us humans; we’re not only really good at endurance running, we’re really good at it for a remarkably long time. We’re a machine built to run—and the machine never wears out.” We're made to be active for hours upon hours every day. We evolved doing just that. Like you said, sneakers are designed to try to cushion the foot. That is the main problem. Knee and foot problems are the price of playing basketball with inefficient biomechanics, which has been heavily influenced by the creation of modern athletic footwear. Cushioned shoes prevent the muscles in our feet and legs to properly absorb the shock and impact forces caused by athletic movement. The biomechanics of movement and propulsion apply to actions beyond running in a straight line. There is plenty of literature about this, but this truth is most convincing when tested for yourself in the real world. Happy to talk about running, injuries, and my experience with you -- or anyone else -- in greater detail. You can reach me at jctowns [at] gmail [dot] com.

There's certainly a lot to think about in this article. One thing, though, that I can't help but wonder about, is the amount of sudden plants, shifts, and sliding that takes place in basketball. My sense is that basketball sneakers are designed to try and cushion a foot, and provide traction, and things like this, none of which may have anything to do with a stride, but which still are designed to be supportive. This doesn't mean the thesis about running strides is necessarily wrong. But I think that the effect on a foot from playing basketball is different than the effect of running in a straight line. Moreover, knees and ankles and feet simply aren't meant to play basketball for hours a day for years upon years, especially on hardwood courts. Knee and foot injuries are the price of playing basketball, and I don't know that any sneaker can change that.

I remember reading about this type of thing when Jonathan Bender made his return to the NBA last season. He had to change the way he ran as not to screw his knees up more. and here's the article: http://sports.espn.go.com/nba/news/story?id=4359580 also a comment on the article - basketball is a 360 degree sport with lots of cutting, jumping,stopping and starting. I think this would have more of an effect on the injuries suffered to the players than just how they run. In saying that i do agree that the shoes they wear do play a role in how severe their injuries are.

@Mohira: Running barefoot will train you to run properly. The next best thing to running barefoot is running in a pair of track shoes (real track shoes, not tennis shoes or 'running' shoes), or something like Vibram's five finger shoes. Both styles of shoe have almost no support and thin soles, allowing you to run with a natural gait while still providing protection from things you don't want to step on. An anecdote: I took martial arts for years and we always ran barefoot to warm up. I never had any issues. In my cross training class, however, I was constantly suffering shin splints--and this was at the same time I was in martial arts. Basically, I could run endlessly while I was barefoot, but a few weeks of 10 minute runs around a track in tennis shoes was terribly painful. I recently bought a pair of five fingers (which are cheaper than many pairs of Nike's, by the way), and I can't even describe how much better running feels. It doesn't hurt, I'm faster than I ever was in high school, and I don't have to worry about glass or gravel. I can feel the ground through the soles of my shoes, and even my most comfortable pair of sandals feels clunky to me anymore. I think the main thing this article was missing is that there are several styles of shoe out there that not only facilitate, but encourage a natural gait. Perhaps if basketball trainers emphasized proper running technique and the players were informed about proper footwear, their careers would be much longer and less painful.

@Michael It is definitely a topic to keep an eye on over the next couple of years. Wonder how -- or if -- the footwear and training industries will change. @Mohirah If you really wan't to master running with proper biomechanics, I recommend not wearing shoes at all. Look up the Pose Method, the running style I studied after suffering from patellar tendonitis. Romanov writes: "Take off your shoes ... you'll quickly move toward the Pose Method, taking shorter strides and landing on the forefoot." As for the shoes I wear, some two-year-old Nike Dunks. They barely have a heel (relatively-speaking) and offer little support. Like I mention in the post, while the shoe is a big issue, your form is critical. @Josh What if I told you that a 64-year-old has the same athletic capabilities as someone who is just 19. This has been proven in studies of finishing times in marathons. Look it up, very cool. With respect to reduced practice time, yes, you're right ... it is typical, but only because improper form is the norm. Garnett and a lot of the veterans have put more strain on their bones, joints, and ligaments than others. My main point, though, is that much of that impact shock would be reduced with the right running form. It applies to cutting, changing directions, and even jumping. I suffered from terrible patellar tendinitis (I'm 23). I would have to tape up both knees and sometimes wore bands when I played sports. At times, I was even forced to wear a band to walk around, because the pain was unbearable. Everything changed last year, however. I taught myself how to run right with the help of books, video, and practice. I have since been injury-free and feel stronger, quicker, and faster -- and have more endurance. @Bill YES! Beautiful. Training with the Pose Method opened my eyes. It was a Eureka moment. I actually want to try running in huaraches. That looks like a lot of fun.

This is so true! I have had Osgood-schlatter which didn't get any better no matter how much i strength trained, iced or streched, but when I focused on running on the balls of my feet it "magically" went away! What other problems do you see with running form in todays athletes?

Sonicsfan20 5 pts

osgood schlatters disease didnt go away magically but you probably finished your growth spurt you were going through and having better running techniques helped also 

http://osgoodschlatters.org/

I played basketball competitively through college, then began 20 years of marathon running and training. During my career I had a vertical jump measured at 37 inches. I never, ever, not once had even a blister on my foot, much less any lower leg injury of any kind. I run 5 miles a day now in sandals with no support. Luckily, I run without landing on my heels - didn't learn it, just a miracle of biomechanics. However, most poor souls/soles - are not as lucky and are better off staying on the couch.

Good article, and it does seem strange that this isn't better analyzed by NBA training staffs. But aren't today's athletes lasting longer than those of 10, 20, 30 years ago? You use Kobe as your main example, and his knee surgeries are piling up... but, like Kevin Garnett, he is still playing very well for his age. Kobe has rarely missed a significant number of games, last season I think he missed 5. Reduced practice time is perfectly normal for an older player like Kobe or KG. And while Garnett has lost significant time due to his knee issues, can you really say that isn't because he came into the league right out of High School and thus has put more strain on his knees than most other players? Not to mention the general abnormality of being nearly 7 feet tall. And when KG is on the floor he is the heart and soul of his team. I guess to me it seems there are plenty of other factors at play here to blame all these non-contact injuries on Nike. The price of their shoes and the whole notion that you need a special shoe to run is ridiculous, I agree. I just don't get how, in a time when players are playing well at older ages then ever before, you can say athletic shoes are ruining the sport.

Thanks for the information, I think you are 100% correct. Could you recommend proper running or basketball shoes in addition to focusing more on running technique?

Great post! I've never thought about improper running leading to more injuries, but it makes a lot of sense. Hopefully some NBA athletic trainers read this and catch on - these types of injuries can be very frustrating for a fan, and I'm sure it's 100 times worse for players and teams.

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