No Small Market Sympathy

David Stern floats the possible “franchise tag” as a player movement blocker, while a vocal contingent conspires to keep NBA talent in the most obscure outposts. Much of my anti-franchise tag thought is informed by Beckley, who explains its flaws with an eloquence that makes British nobility sound like drunken grifters. Seriously, watch this video if you want to hear God speak through a man:

And now you know how to make a perfect omelette.

Note: Such a tag couldn’t work within the NBA as we know it. When an NFL team gives a player an average of the top five salaries for his position, it’s a pay raise, within the context of a hard cap. Basketball has a soft cap, and many “max” contracts (the average of “max” is “max”). So I’ll take this abstract franchise tag to mean some theoretical constraint on a player’s ability to play where he actually wants to. Which I’m against.

Our new era of self determination has monocles shattering around the country. It seems something must be done, because, well…because the NBA is always drowning in the unsolicited advice of concern trolls who hate the league?

Don’t listen to the haters, this big market exodus has been fantastic for pro basketball. Normally boring chapters have been injected with trade-chatter intrigue. Even better, players are gravitating to places where human beings actually live–which is, by some crazy coincidence, where TV ratings also live.

But, something will be done, because the league–like the Democratic party–often bends over backwards for those who would break it. Think the players all dress like thugs? Dress Code! Think the players are entitled punks? More technicals! No taunting! More photogenic charity work! Of course, the anti-basketball ninnies will never be placated. And addressing a “problem,” merely advertises the idea that you’re in deep trouble. I just know we won’t see something like the Deke finger wag, ever again, thanks to groveling “reforms” that hinder humanity.

So I question the concept of fixing this situation. The need to “keep” players in small markets feels like a desperate reach at furthering the already implausible lie of fandom. David Shields put it well when describing how Derrick Coleman and Shawn Kemp joked and jostled pre-game:

“Fans want to think that it’s us against them (Seattle vs. New Jersey, say), and that the players on “our” team are in cahoots with us in some difficult-to-define way–difficult to define because their contempt for us is so manifest. One of the things I’ve felt at the games so far is how bound together the five Sonics on the floor are with the five players on the floor for the other team, like boxers, and how the opposition is really the noise of everything else–coaches, refs, cameras, commercials, especially fans.”

What fans really want is for Kevin Durant to actually love being in Oklahoma City, to feel one with the town, one with its people, blissfully committed to fighting for their honor. It’s not happening. But, Kevin Durant will stay in OKC because it’s a competent, rising organization. If you build it, they will stay. Or you can splurge on bad players, lose your franchise piece, and juggle comic sans like a sad clown.

Speaking of Dan Gilbert, his net worth is listed at 478 million dollars. Should I really be concerned about Dan’s inability to compete on a level playing field? America grows more economically unequal by the day, here in the real world–so excuse me if the difference between Gilbert and Dolan eludes my worries.

Anyway, many fans and writers are operating under two premises, which I disagree with.

1. Team monogamy is good

I’m talking about David Stern’s preference for helping players stay with one squad, over the course of a career. And though I’m sure Pacers fans get emotional over Reggie Miller, that’s not the lifeblood of a league. Speculation over player movement drives traffic, gossip and interest. The Melo saga gifted relevance to pro basketball, even when games weren’t being played. In contrast, nobody’s talking about Tim Duncan right now–even with the Spurs winning more than loaded dice. The “Bird Rights” model is as heart-warming as it is entertainment-dulling.

2. The NBA needs small markets to thrive

After all, that’s why the NFL’s great! I feel like this is the “correlation is not causation” fallacy. Just because football thrives in Green Bay, doesn’t mean basketball should try its hand in places that lack eyes and ears. In particular, small Southern cities are a perpetual leaden kaboose, tethered to the sputtering NBA gravy train. Why is it virtuous to lose money in apathetic, unprofitable markets? If a small city like Portland turns out for its team, that’s fantastic. I just don’t see the numbers in prosthelytizing to some of the other, NBA-neutral towns. And I see even less sense in bending the rules so as to favor the relative boonies. The league needs a Grizzlies vs. Hornets playoff series or it will die?

So if a small market owner can’t keep players, even with the help of rookie contracts, restricted free agency and Bird Rights…what should the league do? I’d say “nothing,” and I’d say an athlete should work where he damn well pleases. Above, I talked about the implausible lie of fandom, and how ridiculous it is to believe that a player guilelessly fights on behalf of a city. Well, we’re seeing Brooklyn-born Carmelo Anthony actually represent New York in a way that feels special. I’m lukewarm on the trade as a basketball move, but it’s nice to see Anthony soak in an atmosphere of his choosing.

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Beckley Did you wash that pan after you put your gross shoe in it?

I find it astounding that you throw Green Bay out there and immediately turn towards teams like Memphis and New Orleans for comparison. That is a flat out invalid comparison to make. The NFL equivalent to these teams would be more appropriately teams like Jacksonville or even Atlanta. These teams have trouble filling seats even when they are performing well. Green Bay has one of the proudest football traditions in the league and a strong nation-wide fan base, there is no way it is a 'drain' on the NFL the way you want to claim small market teams are on the NBA. San Antonio might be a closer comparison to Green Bay, but I don’t see them complaining about an inability to compete right now. You can argue that players are against the franchise tag, and I think you are right in that. But the alternatives to maintaining competitive balance in small markets are contraction or relocation. New York has had the luxury of being able to put terrible teams on the court for the better part of a decade and still fill seats. They were rewarded for years of ineptitude by... getting shot down by the A list free agents last summer, snagging something from the leavings, and then having a star in the league force a trade to their team? Smaller market teams do not have that luxury (seriously, is anyone talking about forcing a trade to Toronto right now?); they will simply become a money-losing enterprise if they do not field a competitive team. Now could the owners of smaller market teams operate at a loss intentionally for prolonged periods? Yes, but only if the owner is a fan first. The reality is that more owners are businessmen first and fans second. That's what got teams like New Orleans, Golden State, or Detroit to where they are today. Are there other solutions to maintaining competitive balance than the franchise tag? Absolutely! But claiming that the league doesn't even need competitive balance is a position that just looks ignorant. The league could cut the chaff and drop perennially under-performing teams, but look at the math. We're talking about a league with a maximum total of 480 player jobs. If you cut four teams (60 jobs) you get a 12.5% reduction in the workforce. A player willing to take that deal in order to play on their team of choice has no business being represented by the players union, without which the league would still have average player salaries in the subsistence range, rather than stardom range. Alternatively we could move teams that can’t sell seats to metropolises bustling with people and get the Clippers! Clearly that would be better for the league than ensuring teams in places like San Antonio, Portland, or Salt Lake can be competitive… right? The franchise tag isn’t the best answer, but you sound like McCain in the summer of 2008 telling us that the economy is just fine with a piece like this.

Great article! As fans we tend to over analyze our favorite teams to the point that we forget the players are human beings not wooden pieces on a game board. These players have a finite window of time to compete for a championship before their body breaks down and they no longer become effective players. If their GM cant build effectively, the player has has a deserves a chance to find a GM that can.

Let's see: A writer from Oakland, California doesn't think it matters if basketball is viable in lowly "flyover country" because there aren't as many people in Cleveland as there are in those coastal "elite" cities, and this is supposed to pass for great insight? Here's the truth: The NBA may have cities they consider more important because they have more eyeballs, but the collective middle of the country is much bigger than any individual city. You don't get super-rich by acting like the rest of the country doesn't matter, even if they don't matter to you. You may have 5 teams from big cities that you think define the NBA, but unless you have somebody for them to play against, their superiority is worth zilch. And unless those somebodies reasonably believe their team can compete in the near future, they will stop caring that they get to have their own version of the Washington Generals. A league with a handful of great teams combined with 20+ fillers is dangerous to the future of the league. The NFL isn't good specifically because teams keep players, but because fans in every city know that success is both attainable and sustainable. Take away the light at the end of the tunnel and you'll turn a generation of potential NBA fans off. Do that in enough cities and you threaten the future of the sport.

Captain Obvious is totally right

So the reason Melo went to NY instead of NJ is because the Knicks are such a well run organization, what a laugher. Portland draws fans for several reasons; a primary reason is that they believe at some point that they can compete for a championship by retaining their stars. If they can not, fan interest will go down dramatically. Especially if it is institutionalized to limit the championship contenders to the same 8 teams.

No, he meant "manacles" which are also shackles.

I think a franchise tag is very unlikely to happen. For one thing, it's one of the few things that almost all players agree to hate. The concept of being drafted to a team out of your control is one thing; the thought of still having no control over where you play after you've earned your stripes as a proven veteran is altogether different. Second, it's only a hot-button issue for small-market (read: historically undesirable) teams that are afraid of losing their current strong talent, because those teams see this as their only way to hold onto that talent. You think Sam Presti wants a tag? Heck no, he wants to sign his young talent at market (or below) rates, then still have enough left under the cap to poach the final pieces from someone else. I expect the owners to pick up a lot in this new CBA (smaller revenue %, shorter contracts, maybe even contraction of one team), but the franchise tag is likely to be a non-starter.

ESS is referring to the monocles worn by team owners and other ivory tower eggheads who are shocked by the notion of grown men choosing their place of employment for themselves. The shock is leading to rapid eye-opening, which in turn dislodges said monocles, which fall into cups of tea, or (worst case) to the floor, where they shatter.

He meant rich people (i.e. monocoles) are worried about this. As in the little man fighting for more pay against the super rich. Such as the owners, thats where the monocoles comes in...

A player tag is coming. You can bet that the 24 small market teams in the NBA will demand one, and they will get one.

A monocle is a single corrective lens - like the ones worn by Colonel Klink or Mr. Peanut. Although the image of LeBron James and Carmelo Anthony suddenly breaking free from their shattering monocles is pretty awesome, I'm guessing you meant shackles?

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