At first glance, this tweet is merely amusing in its sentiment and delivery. Daryl Morey likes a popular song! A song with rap! And cursing!
OK. I can admit it. I love this music video from Macklemore youtube.com/watch?v=QK8mJJ… — “Ice on the fringe, it’s so damn frosty!” #NSFW
— Daryl Morey (@dmorey) January 9, 2013
Sorry for stereotyping, but the reserved Romney-funding Morey would not seem to be the demographic for “Thrift Shop.” He even tweets it as some kind of confessional, almost as though he’s embarrassed to like what he does. There’s more here, though, in my opinion. The lyric Morey tweets says a lot about why the song might appeal to the NBA’s Moneyball representative: ”Ice on the fringe, it’s so damn frosty!”
The song, if you haven’t heard it, is about Macklemore’s predilection for finding and flaunting the coolest clothes at a discount. The idea is that, even though these accoutrements got discarded by society, they still possess the ability to dazzle in the right setting.
Macklemore also finger wags at the people who mindlessly blow their money on brand name items like a Gucci shirt:
“I call that getting tricked by a business That shirt’s hella dough And having the same one as six other people in this club is a hella don’t”
In essence, it’s a song about bargain hunting, a theme with obvious resonance for a bargain hunting NBA General Manger like Daryl Morey. I think that’s an over simplification, though.
The song exults in the face of group think. To outshine your peers by using perceived trash, you must be embracing a message more subversive than merely “bargain hunting is good.” You have to believe that your peers make dumb decisions based on the arbitrary whims of conventional wisdom and its labels.
Macklemore and Morey