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Is Sports Gambling a Sustainable Investment?

Can sports betting deliver lasting profits despite staggering growth, or will high costs and short customer lifespans derail investor returns?
Christian Ross April 6, 2025
sports betting financial risk

Is betting on sports a smart way to make money?

tech development and growth

Growth and Earning Trends

The sports betting area grew fast, up 38% each year from 2018 to 2023, now worth $7.5 billion.

Work Problems and Money Details

  • Money to Get Users (CAC): $300-800 per person
  • How Long Users Stay: 12-15 months
  • Money Spent on Ads: Up to 40% of what they make
  • Big Losses: DraftKings lost $1.4 billion in 2022

Market Structure and Plans for Money

In the sports betting world, five key players own 90% of the scene.

What to Think About Before You Begin

insufficient details to analyze

  • New places starting legal betting
  • Rules and staying within them
  • Tech growth
  • Keeping and pleasing customers
  • Earning money
  • Betting Strategy

The future depends on cutting the cost per user and keeping users longer.

Market Size and Big Jumps

Huge Rise in U.S. Sports Betting

Market Size and Earned Money

The U.S. sports betting market grew from $1.5 billion in 2018 to $7.5 billion in 2023, marking 38% growth each year.

It might reach $12 billion by 2025 and maybe $20 billion by 2028.

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